Making a successful logo

The aerial photograph of the children standing outside will be used in our souvenir folder, so it's important that it is formed well.

  1. As a rough guide, if you take one class to form an 'O' this will get an idea of how big each letter/numeral should be. Then simply chalk-mark your logo onto the playground so that the children can take up position before we arrive overhead.
  2. The simpler the logo the more effective it is.
  3. Make sure that the logo is the right way up! Your logo should 'read' so that it shows underneath the school buildings.
  4. When chalk-marking the logo it is a good idea to mark the points of the characters with a dab of paint. So if it rains the night before all you have to do is join the dots.
  5. Keep the logo tight, you can do this by either linking arms, holding hands, or by put their hands on each other's shoulders. By doing this the individual letter/number will look solid when viewed from the air. This also has an added advantage of keeping excitable children in their place!
  6. Ensure that everyone in the logo is sitting down so should it be a bright sunny day there will be less of a chance of shadows over casting onto your logo.
  7. Make sure that the whole school is in a uniform colour to help your logo stand out better. The brighter the better!!
  8. If you have any children, parents or staff which are not involved in the logo please ask them to stand in an area well away from the logo so they will not be seen in the children's picture. Make sure your logo is the correct way up in relation to your school!

View a slide show of some school logos and a heliphotos visit

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